10 Tips For Creating Custom Packaging That Stands Out
The purpose of customize packaging isn’t just to package your product, it’s to sell your product, which means the packaging needs to be stunning if you want it to compete in the marketplace and catch potential customers’ eyes. It may seem like an impossible task, but with these 10 tips, you can create custom packaging that truly stands out!
1) Think about what’s different about you
If you want to stand out from your competitors, you need to offer something different than they do. Think about what’s unique about your business or product. How can you make it relevant to your target market? Is there anything you could tweak or change so that it sets you apart from others?
2) What does your business value most?
To determine what your business values most, you have to start by considering these questions: What are we known for? What gets us excited and energized? Why do we get out of bed in the morning? This will help you determine your niche. If it’s not clear enough, then keep asking yourself more questions until you know exactly who your ideal customer is and what they want from your product or service.
3) How can you make it clear from the beginning?
When you’re designing custom packaging, one of your goals should be to make it clear from afar what kind of product is being sold and what it does. Make sure that your design includes text or an image on or near your logo that makes everything abundantly clear. For example, think about how easy it is to tell exactly what a package of potato chips has in it just by looking at its label.
4) Use exciting colors!
If you want your brand to stand out, consider using eye-catching colors that draw people in. Everyone loves a fun pop of color! Emenac Packaging offers several exciting colors for all your custom packaging needs, from matte white and glossy black to vivid blue and smooth orange. The possibilities are endless—and so is our selection! And if you have any questions about what type of box will best fit your product or project, give us a call! We’re always happy to help!
5) Stand out from the crowd
Custom packaging is a great way to reinforce your brand identity and show potential customers that you mean business. But coming up with something that doesn’t look like everyone else’s take-out box or clamshell packaging can be difficult.
6) Compete on quality
Although it’s possible to have success with a low-quality product, never be satisfied with your product quality. The long-term benefits of having a high-quality product are crucial to ensuring that you establish yourself as a reputable brand. If you’re planning on competing on quality, here are some things to keep in mind
7) Add value
By adding value to your products and services you can increase their perceived worth in consumers’ eyes. In other words, increasing value to a product or service raises it from a commodity level, making it more desirable and more likely to be purchased.
8) Show personality, but not too much personality
A product’s packaging is often its first impression to consumers. It sets a tone, conveys a message and establishes an emotional connection to your brand or product. But if it doesn’t do that with personality, there’s no point in creating custom packaging for your business at all.
9) Pique curiosity instantly
Stand out from your competitors with custom packaging that encourages consumer curiosity and fuels interest in what’s inside. Here are a few ways to do it.
10) Quality over quantity
There’s something undeniably satisfying about a beautifully-crafted, exquisitely-detailed piece of packaging—something that screams I care. But, let’s face it, most consumers don’t have much time to read a 500 page instruction manual on how to open their box of cereal. If you want your custom cupcake boxes and packaging to stand out from all of your competitors, quality must always trump quantity.